Continually converting prospects into customers is essential for business growth, and in my experience, strategic in-person business networking in the overall marketing plan is a powerful approach that consistently produces results. Much of the success that I’ve enjoyed in my career is based on developing personal relationships.

However, the process itself resembles a treasure hunt, with the potential to turn chance encounters into profitable opportunities. Executing this strategy successfully can be challenging when handling numerous other job responsibilities, so effectively utilizing our time in this initiative is crucial to accomplishing our goals.